Focus is the new gold


How many times have you been distracted today from what you actually wanted to do? We live in a world of constant connectivity, where distraction lurks around every corner. Our endless to-do lists and packed schedules are a merciless reflection of what’s going on in our minds: we are constantly in overdrive, and our focus is completely lost. No wonder stress and burnout rates are at an all-time high. Despite the fact that we now know more than ever what we need to remain resilient and healthy, our overstimulated brain seems unable to handle all that knowledge, let alone put it into practice. Ten years after her bestseller Better Minds, Elke Geraerts presents a book tailored to a generation without attention. She combines powerful insights with practical tools that can be implemented immediately. Her goal? Sharpening our focus again. Not only by making us work more efficiently and attentively but also – and especially – by teaching us to deliberately unfocus. Are you ready for a mental revolution?


Release date: September 2024.


Available on backorder

How insourcing strengthens resilience and empowers your brain

As a doctor of psychology Elke held academic positions at the universities of Harvard, St. Andrews, Maastricht, Rotterdam and currently Ghent. She wanted to spread her scientific knowledge broadly and therefore founded Better Minds at Work in 2014. Elke aspires to a ‘mental revolution‘, in which the entire team of Better Minds at Work spreads indispensable knowledge about mental resilience across all sectors, functions, generations and cultures. Although Elke is best known as a keynote speaker and author (of, among others, Better Minds and Authentic Intelligence), she is first and foremost a conversation partner for each client and knows how to translate psychological insights into fresh and accessible day-to-day applications for individuals and organisations. 

Additional information

Dimensions 14 × 21 cm